What initial research have you undertake to enable you to make your decision?

i really y like the simple adverts and photographic techniques that juergen teller uses for the marc Jacob's perfume campaigns so i got my idea from this. there are also lots of other adverts that adopts this similar style

A contrast to the choice of style for my ad campaign is Katie Price's perfume which has very artificial lighting and exaggerated colors

What was your initial response to the production Briefs?
i thought that i definitely didn't want to do the audio or website brief, and couldn't decide between the advertising campaign or the music video.

What was the process that you undertook to evaluate the given production Briefs, Creating your shortlist: what was your decision and why?

i defiantly did not want to do audio, website or cross-media so i had a choise of the of the print or video based brief. i was initially thinking of doing the music video, however i decided that that to do the advertising campaign would be quicker and more interesting.

SWOT analysis for your idea (strengths, weaknesses, opportunities, threats)

Strength: its manageable and i only need the models than i can do the rest by myself and do it all myself

Weakness:the pictures may not be similar and link to each other

Opportunity: i can photoshop the pictures to make them stand out and keep it simple to make it eye catching

Threat: because i have a very simple idea, it may look too simple, also by the winter term the weather will not be good enough for my flowery perfume so i need to take the picture in my holidays.