i was going to do a simple style advertisement inspired by the jeargan teller champagnes for Marc Jacobs, but i decided to instead to change it to a new design. it is still simple, but not as simple inspired by the 50s pin up girls
For my bill board idea, i want to have my model lying down holding the perfume in a 50s outfit surrounded by vintage objects. I want the model to look flawless, but still like she belongs to the era.
for my magazine advertisements i will have two different ideas that are both different, but are related to each other as they are simple and have the same underlining theme of the 50s. for the first one i want a medium close up of the model. I want the model to look flawless, but still like she belongs to the era, so she will have the traditional cliche hair, make up and clothing but it will still look modern as the photograph will be sharp and it will be against a plain background. the bottom quarter of the advertisement will be white with a picture of the perfume in the right hand corner which in contrast has a bright modern label , however in a classic bottle. on the left the name and brand of the perfume is printed to give a clear message and keep the look of it clean.
For the next campagne, i plan to take 6 similar pictures and put it in a grid format. they will be similar pictures to that of the last magasine adverts- simple, medium close up, and in the same 50s style, but in one of the boxes there will be a picture of the perfume and in another it will have the name of the brand and perfume name.
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