Dolce & Gabbana, is an Italian luxury fashion house.The company was started by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. By 2005 their turnover was €750 million.Their clothing designs are usually blackin color and geometric in shape.
In this campaign for Dolce and Gabana, Scarlett Johnson, a famous actress models for their perfume- 'the one'. The campaign looks very classy, luxurious and expensive at the same time as being slightly provocative. they all have simple backgrounds and although the models cloths and hair is similar to the backdrop, they still stand out and the fact that almost everything blends in with the background just emphasise her face. the theme colours of each of the adverts is the colour of the perfume i.e the pink one is rose coloured and the black and white photograph is a silver bottle relates the perfume to the campaign.
the demographic of the perfume would be middle adged females with a high education looking for a classy but still feminine. it would be for high earners in the A demographic with a from major cities like paris, london or New York.
i chose this as the photographs are crisp and strong like i would like mine to look, and the cloths and positions Scarlett Johnson is in relates to the pin up girl era.
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