Parfums Christian Dior is the make-up and perfumery line of Christian Dior SA, based on the company created by twentieth-century fashion designer Christian Dior. It was created in 1947 with the launch of Miss Dior perfume. It features a comprehensive amount of masculine and feminine fragrances (some of which have been discontinued), as well as a set of colognes created for Dior Homme.
Chere, by Dior is is a very playful and girly campagne. it has a vintage feel in the pictures, and the models look generally pretty and sweet. they are very innocent looking and the ideas are almost child like. the models are dressed in simple yet beautiful cloths following the same feminine colour scheme of pastel colours and it all has a quite floral feel, and it is a very soft campagne, with no harsh edges or colors. you can tell it is set in paris as in the last campaign you can see the Parisian skyline, and also you can assume it is french from the brand and pastel colurs.
this advertisment demographic would proberbly be for people aged 15- 30 as it is a more girlie feminine and fun perfume. it would be for the ABC demographic earners with an high to average education of working- high class.
I chose this campagne as it relates to my ideas as it is very soft and girly, and manages too look almost vintage without looking dated.
el colours a
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