In addition to being a fashion designer, Jean-Paul Gaultier is known for a popular line of perfumes. His first fragrance, Classique, a women's floral-oriental, was introduced in 1993, followed by Le Mâle for men two years later. Both were highly successful, and Le Mâle is now the number-one men's fragrance in the European Union based on sales; it also holds a strong market position in Australia and the United States. His third fragrance, the women's fragrance Fragile, was introduced in 2000; however, it is now in limited distribution due to poor sales. In 2005, the unisex "fragrance for humanity" Gaultier (pronounced Gaultier to the power of two) was launched (except in Canada, where it was launched in January 2006, and the United States, where it was launched in August 2006). Most recently, Jean-Paul Gaultier's latest men's fragrance, Fleur du Mâle was launched in April 2007. Shortly thereafter, the "Eau de Cologne Fleur du Male" was released demonstrating a lighter version of the Fleur du Male. The newest in the Gaultier family of fragrances is ladies fragrance "Madame".
these Jean Paul Gautier campaigns for 'classique' are using the pin up girls era as their theme. the colors are generally neutral and the women's body's are emphasised as the bottle of the perfume is in the shape of a Corset
The demographic for this perfume would be Female, middle age. it would be a well educated woman living in the city in a busy high paying job with am A or B economic status.
i chose this advertisement as it is evidently inspired by retro pin up girl culture which is similar to my campaign ideas
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